Do you remember hating email?
I do. I love it now; somewhere along the way, I flipped. It wasn’t the first time; when I first got an email address it was magical, and Gmail changed my life. These days, email feels like one of the parts of my relationship to the internet where I have the most individual control and agency.
Do you remember loving email?
The dominant experience of email today is fractured. When I bring the topic up with friends, people will declare a fierce hatred for it – and think of it primarily as a work thing. I think that’s a clue.
A few years ago, the company I work for now acquired the company I worked for then. The acquiring organization switched thousands of employees from Google’s gsuite to Microsoft Outlook. I liked even my work email, back then – but here’s the secret: I was treating it like I treat my personal email.
I was only reading it when I felt like it. The rest of the time, it was just the sort of base account that everything else is hooked up to, and a centralized search system for when I needed to dig up some old piece of information. It’s sort of an automatic filing cabinet that I can occasionally glance through to see if anyone has taken the trouble to write me a personal letter in. This means: thousands, or tens of thousands, of unread messages.
I didn’t love it, though. I started falling out of love with email when Google made and then destroyed Inbox. I won’t rehash why it was better, or spend too many words on my ever-deepening antipathy towards Google for their value-shredding ways. Suffice it to say, gmail made email better for me, and I loved it – and then it made it worse, and I stopped.
The acquisition happened, I was forced into Outlook, and I basically set fire to my filing cabinet. It was part of my acquisition-grief, maybe. A reference to my earlier career in tech support, where I spent ages carefully walking office workers through getting the files Outlook stored their email in under the 2 GB sanity limit of the tech of the time. Mass deletion. A new me! “I’ll start inbox zero.”
I tried, and then – only then – did I manage to hate email. I didn’t notice right away. But between outlook and trying to actually handle everything that came in – no. No thank you.
I’ve never tried this with my personal email. There’s no need to; gmail still does a decent enough job automatically filtering things such that when someone writes me personally, or I have an order update or an account thing I need to handle, I find and dispatch it trivially.
Newsletters are in, though. They’re Good, Actually. People writing thoughtful and interesting things for one another to read, when and if they want to. And they’re in my email, and I like them there, but I don’t always find them there, because they’re not personally written to me. Gmail thinks they’re “promotions” or “updates” and on some level maybe they are. If they were serious they’d have a “subscriptions” tab, but – well.
Because email is coupled to calendaring, I haven’t managed to move off gmail. Hey seemed maybe-good, but also maybe in this “email as productivity thing” zone inbox zero lurks in, and, calendaring.
I appreciate email for what it is, and I think it’s fundamental enough that people have mostly stopped loving or hating it, especially in a personal context, and just… taking it for granted as a thing that’s there, working, remarkably well, for everyone to fall back on. Is this the way a successful technology should be? Or is this email being in the way of things that would serve us better? I think in the work context especially, the second may be more true.
Points of Articulation
- I’m probably undercounting gmail’s sorting/tab automation in keeping me there because I liked Inbox’s version better
- No, I’m not going to address that.
- I’ve had my gmail address for so long (and from such a specific time) at this point that it’s part of my identity; I think this is generational.
The Part About Inaction And Counters To It
I love the phrase minimum viable. I love it for various reasons, but the simplest of these is that it helps me counter my particular experience of perfectionism.
Perfectionism is the enemy of most productive behavior. Some suffer from it worse than others. I have a particularly nasty strain of it: in the event that I believe I will not be able to do a near-perfect job, my first instinct is to not do the job at all. Since perfect work is mythological, and I know it is, a minor effort of thought is sometimes all it takes to decide not to do something I have cleverly convinced myself is impossible. Inaction is unbecoming and even tragic; it is widely held that inaction was Hamlet’s tragic flaw, for instance.
This is unacceptable. Things need to get done. Not only that, but I am fairly convinced that I personally have to do some of them. This is where minimum viable is such a help. It doesn’t have to be perfect (whatever “it” is) to be worth it. It just has to be barely good enough to serve whatever end it’s working toward. Now, it often ends up a lot better than “barely good enough,” but this criteria is a lot more practical than “as near to perfect as possible.”
This latter criteria is often default, unvoiced, unexamined. It may find its form as “the best I can do” or something similar; clinging to it is a good way to join Hamlet in his tragic flaw. He might’ve benefited from considering a minimum viable regicide plan and working from there; we could’ve been spared that whole play-within-a-play business. He clearly understood the problem when he said,
And thus the Native hue of Resolution
Is sicklied o'er, with the pale cast of Thought,
And enterprises of great pitch and moment,
With this regard their Currents turn awry,
And lose the name of Action…
When inaction is unacceptable (and/or likely to lead to unnecessary tragedy), minimum viable helps me keep “the name of Action.” I prefer to be a hero of the non-tragic variety whenever possible.
A related term I sometimes find useful is satisfice. My preferred definition holds that satisfice is “optimization that takes the cost of optimizing into account.” The fact that I prefer this definition reveals once again my latent perfectionism; a better definition might be “the art of the good enough.”
Minimum viable is an idea I use in support of actually satisficing instead of pretend-optimizing and then actually not doing anything. Satisfice is a process, and creating the minimum viable x can be an early step in that process.
Creating something with the intention of making a minimal first step also leads naturally to feedback and iteration, which are also often useful for satisfice; early “optimization” without feedback or with a very long feedback cycle is even more naïve than “optimization” that doesn’t account for its own cost.
So, I love the phrase minimum viable, owe Eric Ries a debt of gratitude for popularizing the term to the point that I encountered it, and this is my minimum viable blog launch.
The Part About Launching This Blog
My criteria for a minimum viable blog were simple:
- I should have sufficient control over it that effort invested into it is unlikely to be lost and change is easy.
- It should have visual characteristics that make it easy to read.
- It should be valuable to some person other than me.
- It should be something I can have running smoothly within a day or two of starting.
To satisfy these conditions, I opted to:
- register a domain name of my own (so that I can easily re-point it if my implementation needs to change)
- use wordpress.com, at least at first (fast, easy to make readable, easy to export from).
- use the the Blaskan theme, which I found by googling “wordpress.com theme readability” and settled on very quickly.
- compose posts in Editorially to allow me to compose quickly and comfortably in Markdown, collaborate easily with my co-author and reviewers, and produce additional remote and local copies of my work as a welcome side-effect of moving posts to WordPress.
- recruit my sister as co-author, which makes it more likely that the project will have ongoing value.
- use as launch material my lightning talk from CAST 2013 (it was very well received and I promised people I’d blog about it, so I know there’s some other person who this is valuable for, and since the logical framework and some of the language were already known to me, it was fast to write).
- explicitly choose a format with an note-dump at the end so all the ideas that crowd me as I’m trying to write can find minimum-viable-expression and leave me free to focus on what I mean to write.
As it stands now, here’s roughly the procedure I use to post content here:
- Create a document in Editorially and write a post there, sharing it with my co-author and working on it on and off over the course of a day or two, dumping ideas that don’t fit into the flow of the post to Points Of Articulation at the end.
- Export that document to HTML (and file the .html doc the export process creates in a backup folder), briefly review the markup in Notepad++, and copy/paste it into the Text view of the WordPress.com editor.
- Preview it, notice any glaring errors (especially in markdown-to-html-translation), correct in editorially if necessary (and re-export, re-preview).
- Publish it, then announce it by tweeting the link.
This is probably not, strictly speaking, the minimum viable blog-post procedure, but I have lost enough work to the whimsy of WYSIWYG editors in the past that it was the lightest procedure I felt comfortable with.
Points Of Articulation
- There will be a seperate post, soon, to explain more thoroughly what this Points Of Articulation section is for (probably in combination with an exploration of the name of the blog itself); for now, expect to see one in every post.
- Yes, I appreciate the irony of an elaborate Shakespeare reference in a post about executing a minimum viable blog launch. This illustrates again that action motivated or enabled by the idea of minimum viable are not always necessarily executed in full accordance with it, and that’s fine.
- Editorially is in closed beta. If you’d like an invite, are interested in blogging, and have met me, (the internet can count, here) ask.
- Jerry Weinberg wrote a book called Perfect Software: And Other Illusions about Testing. I haven’t read it. I expect that it bears on the issues of perfection and satisfice, though, and this will be a good place for a link to the eventual review, when I get to it.
- I’ve pointed it out elsewhere but it bears repeating: the awesome idea for the name of this blog came originally from Aubrey, and I am very glad we have it.
- If you are interested in examining Hamlet’s tragic flaw from a variety of (hilarious) angles, I recommend To Be Or Not To Be by Ryan North. It’s a choosable-path-adventure-story parody of Hamlet. Shakespeare’s path through the story is marked; after a couple of instances of seeing The Bard choose things like “have a nap” over “go kill Claudius,” I developed a special appreciation for the raw scale of Hamlet’s tragic inaction.
- Satisfice is the name of James Bach’s site. His blog was my introduction to the term.